Our Vision


Who We Are

Aaron Ford and CJ Bruton met in the late nineties in Perth, Western Australia, and after discovering they shared a strong passion for basketball, a love for people, and a healthy charisma for life, they’ve been great friends ever since. Over the years Aaron has helped contribute to both amateur & professional basketball particularly in WA, whilst CJ has recently retired from playing professional basketball as a 6 time NBL Champion & 2 time Olympian.

How Hype Basketball Tours started

The vision of connecting basketball and people had been evolving long before Hype Tours started, however the idea to inspire people through basketball with unforgettable, once-in-a- lifetime experiences was officially born in 2010. Our philosophy is that no Hype Basketball Tour is the same; each tour is designed to be uniquely memorable for our guests, built on the foundations of inspiration and authentic relationships.


Steph Curry writes a scripture  ‘I can do all things through He who strengthens me’ on his shoes before each game. Similarly, we are also dedicated and driven towards achieving great things no matter how impossible it might seem. As we continue to evolve we hope to also keep finding ways to inspire people & make a positive impact.

The Future – Hype Basketball Tours

One of the remarkable things about any journey is the myriad of pathways to which it could lead. Even as we continue to inspire through unique experiences, we will continue to innovate and create more exciting & new opportunities for authentic life-changing connections in the future. Thanks for learning more about us and hopefully we will meet soon.

Aaron Ford | Director    &   CJ Bruton | Co-Founder

Such a great way to experience the US if you love basketball. To be there when Nic Nat met KD was a highlight for me to see.

Matt Saxey

Each of the 3 tours I’ve attended have been incredible experiences, and would encourage any basketball fan to go one day.

Darren Lee

I can’t speak highly enough about Hype Tours the way they have brought this innovative concept to life for fans.

Sugath Wijedoru

Kobe’s last ever game. Farewell Hype Tour. 60 points. The best basketball experience there will ever be. #mambaout

Hadyn Sleeman

The experience was so inspiring in so many ways. Going behind the scenes at the Spurs and seeing great games was awesome.

Cam Sutherland

Meeting and hearing the inspirational story about my all time hero ‘Patty Mills’ will always be something very special in my life.

Lisa Kickett

Both tours I attended were brilliant. Definitely lived up to the Hype and I’ve seen & learned a lot through some amazing insights.

Ash Williamson

I think it was the adrenaline rush & nerves of shooting around on an NBA court which affected my jump shot that day

David Tomasi